2020-2022
Iowa State University
IGNITE Innovation Showcase
Collaborating with a team, I helped establish an annual event for the university’s Student Innovation Center to showcase each year’s innovative work, projects, and competitions. In addition to strategic planning, I was charged with designing, printing, and distributing all marketing and promotional collateral, directional signing, and digital content. During the events, I provided social media, photography, and videography services.
2017: Homemakers Furniture
Elf on the Shelf
I come up with, proposed, planned, and executed a two-week promotional event where customers found an elf in the store and entered daily via social media to win up to $1000.
2017: Community Support Advocates
Community Carnival
Led the planning of a community carnival that attracted 500+ attendees with food trucks, inflatables, and carnival games.
2016: Cognizant
Iowa State Fair
Set up and supervised a promotional booth and children’s STEM activity during the Iowa State Fair. Engaged with hundreds of fairgoers each day throughout the two-week event.
Social media marketing experience
Throughout various roles, I have been responsible for digital marketing as it relates to social media coordination, execution, and engagement, graphic design for digital consumption, behavior-driven email creation, search engine and accessibility optimization, and customer relationship management.
College of Design
Student Innovation Center
Ames Tribune
Homemakers Furniture
Kylee Mullen 